We live in a world where journalists are lazy, PRs are ruthless, and clients are desperate for coverage. Such conditions have allowed a marriage of convenience to flourish. This is how the hacks, flacks and quacks began a relationship which has now gone symbiotic.

Elisa Parish eas a lapsed biologist who had always wanted to spread the good word of science. She assumed that a career in public relations would let her, but after some years spent bigging up pseudoscience and dumbing down real science she realised her mistake and got the hell out.

Tearing up her ticket for the Golgafrinchan B Ark, she reflected on her adventures in PR: writing about miracle cures not even the manufacturers understood… promoting brilliant scientists on the basis of their sex appeal… and encountering the workshy journalists who encourage such cheap tactics from even the most credible of institutions.

She is now happily reacquainted with science, and this is her blog. It aims to line up examples of science media hype, with the occasional bit of inspiring science thrown in to show that it shouldn’t need hyping at all.

-ENDS-

If you would like quotes from experts, hi-res images, puff, guff, and stuff, please do not contact Elisa Parish at elisa@biggerpills.com