“MORE BRITS EXPECTED TO SWITCH TO SOYA”

…Alpro were delighted to announce this week, as their PR-reviewed phindings showed that one in ten Brits are now shunning cow juice. Alpro’s claim that the Food Standards Agency have “urged parents not to give children over the age of two full-fat dairy milk” seemed strangely at odds with the actual advice on the FSA website, but they have good news for grown-ups: anyone wishing to avoid “clogged arteries” can switch to soya milk and join Victoria Beckham, Gwyneth Paltrow and members of Take That in a wide-lumened wonderland. 

Before Alpro had a chance to pop open the biodynamic champagne, online takeaway service Just Eat came along to rain on their parade. Just two days after the soya supremos told us of  ”the nation’s increasing awareness of the need for a healthier diet”, Just Eat had to go and spoil their Friday by gloomily informing us that

“TENS OF THOUSANDS OF NHS HOSPITAL PATIENTS SNEAK TAKEAWAYS INTO WARDS”

Just Eat’s survey doesn’t state what they were all in for: perhaps it was clogged arteries.

Response Source’s Medical and Pharmaceutical wire certainly threw up some delights this week. Seeing these two releases with just two others between them was like watching Jamie Oliver squaring up to Julie Critchlow. Any chance of getting those chips fried in soya oil?